Have you ever done something and then afterwards scratched your head and thought, “what on earth was I thinking!?” Welcome to the world of being human. We are not rational and despite our best intentions, there are going to be times when we do odd things.
So, what influences our decisions? Well, there is a wealth of research into ‘Why We do Dumb Stuff’ – technically called Behavioural Economics. As Dan Ariely (Prof of Psychology and Behavioral Economics at Duke University) says, “we’re Predictably Irrational!” Continue reading