Conspicuous spending or Keeping up with the Joneses and using money as a status symbol, used to be thought of as the prerogative of the rich and famous. Well not anymore.
Why do we feel the need to be keeping up with the Joneses? We see it frequently with clients, “We couldn’t possibly cancel the holiday, it simply wouldn’t look good.”
So what! What is more important looking good or staying afloat financially? Well, it seems for many people, it is looking good in the eyes of others. Continue reading